Yesterday my trip to NASSCOM to speak at Friday 2.0 did get me many new learnings.
First, NASSCOM - which sounds very formal - was truly very friendly, second people who came there were good fun and finally it was an evening well spent.
We have been trying the get the best talent in and around Delhi/NCR to One97.
I am firm believer that a company is worth the company (of people) it offers !
Seeing a good target group, I asked my audience on how to get great talent to join in. There were many suggestions including trying out startup lunch, trying some PR 2.0 and internal references.
14th November 2008 goes down in the history of One97 as another milestone. Yesterday, two more studios got added to our arsenal, making One97 a proud owner of 4 professional recording studios for its voice applications.
With the new upgraded studio recording and playback equipment, we now have more clarity, less distortion, which translates into more voice, less noise… All the voice artists are having a field day!!
As part of NASSCOM Friday’s 2.0 (Emerging Companies Forum - Marketing), we take pleasure in inviting you to attend the 41st session of NCR companies on 14th November 2008 (Second Friday of the month). The session is on “Journey of an entrepreneur to mobiles value added services world” and the speaker for the session is Vijay Shekhar Sharma from One97 Communications.
I am loving the stats and traffic source for the blog. I never knew facebook status could fetch so many clicks.
Social or web 2.0 apps have changed the way we live virtually. The more we “hang out” the more we need to fulfill our appetite of the new.
This always-on content hunger can only be fulfilled by social / user generated content. We have seen when broad band era came (has it come yet, in India ? ) there was such a big dearth of content. Internet took two routes.
1/ Those who had a lot of content were sharing with others using file sharing systems. All of us wanted to download most of what we liked. There were GBs of downloads everyday. MP3 music was everywhere and on every disk.
2/ We started broadcasting what we had. So there is broadcast of video (Youtube), Status (facebook, twitter and Jaiku), pictures (Flicker/Picasa) and obviously our thoughts (blogs and more blogs).
Incidentally web started to look like an OS and instead of one of application all those who had audience, want to them as generic application platform and give access to these-users-of-the-social-platform to all other developers. We saw facebook connect/open social. I am sure Yahoo is opening its 500+ million user access to developers and Google will open more of its core offerings to developers.
So from content sharing to utility and applications to a more generic operating system, the philosophy is moving ahead and should there be search powered by social logic ? (see www.zook.in) Should our enterprise become more 2.0 oriented?
